Privacy Policy

1. Scope & Statutory Commitment

The Korean House (“we”, “us”, “our”) respects your privacy. This policy explains what personal data we collect when you visit our website or place an order, why we collect it, how we use and protect it, and the rights you have over it — in line with India's Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000.

2. What We Collect

We collect only the personal information needed to provide you with an authentic, reliable, and personalized shopping experience:

3. Why We Collect It

We use your data for clear, legitimate business purposes:

• Process and deliver your orders, and keep you updated on their status.
• Respond to your questions, custom gifting inquiries, and support requests.
• Send order-related communication, and marketing updates only if you've opted in.
• Improve the website, user interface, and our product lineup.
• Prevent fraud, secure customer accounts, and meet our statutory legal and tax obligations.

4. Who We Share It With

To fulfill your order, we share the minimum necessary data with trusted service providers:

* These partners may only use your data to provide their service to us and are contractually bound to maintain confidentiality and security.

5. Cookies

Our website uses cookies to remember your preferences, keep your shopping cart working across pages, and understand how visitors interact with the site. You can disable cookies in your browser settings at any time, though some features (such as maintaining an active cart) may not work as seamlessly as a result.

6. Data Security

We use reasonable technical and organisational safeguards — including SSL/TLS 256-bit encryption and restricted administrative access — to protect your data against unauthorised access, loss, alteration, or misuse.

7. How Long We Keep Your Data

We retain your personal data for as long as needed to fulfill the purposes described in this policy, or as required by Indian law (for example, statutory tax, invoice, and accounting records), after which it is securely deleted or irreversibly anonymised.

8. Your Rights under the DPDP Act, 2023

Under the Digital Personal Data Protection Act, 2023, you have the statutory right to:

• Right to Access: Know what personal data we hold about you and the purpose of its processing.
• Right to Correction: Correct, update, or complete any inaccurate or misleading data.
• Right to Withdraw Consent: Withdraw consent for optional uses (like marketing communications) at any time.
• Right to Erasure: Request deletion of your personal data, subject to our statutory and tax record-keeping obligations.

To exercise any of these rights, simply email us at support@thekoreanhouse.com. We will respond within a reasonable time.

9. Grievance Redressal

If you have concerns or queries regarding how your personal data is handled, please contact our Grievance Officer:

If you are not satisfied with our grievance resolution, you may escalate your complaint to the Data Protection Board of India, as provided under the DPDP Act, 2023.

10. Children's Privacy

Our website is not directed at children under 18 years of age. We do not knowingly collect personal data from minors without verifiable parental or guardian consent. If you believe a minor has provided us with personal data without supervision, please contact us immediately so we can promptly remove the information.

11. Changes to this Policy & Contact Us

We may update this Privacy Policy from time to time to reflect regulatory changes or platform improvements. The “Last updated” date at the top reflects the latest revision — please check back periodically.

Questions about this policy? Reach us on WhatsApp, Instagram, or via email at support@thekoreanhouse.com.